Digital marketing strategy

Back-office operations and logistics processes are becoming digital to improve end-to-end visibility. Big Data, Artificial Intelligence, Machine Learning, Natural Language Processing, and Cloud Computing are driving current digital transformation, displacing obsolete technology. These enhanced technologies have increased supply chain productivity, reduced costs and errors, and benefited all sectors of the logistics industry, including trucking transportation, international transportation (ocean and air), supply chain management, and shipment tracking.

A logistics player not going digital today loses out on a competitive edge, making it challenging to grow with time. One such player, a leading supply chain company, was facing several challenges affecting its operational efficiency and competitiveness in the market. To overcome these challenges, the company partnered with Cozentus to utilise custom-made Digital Factory solutions for real-time supply chain visibility and end-to-end supply chain planning.

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