Updated Date: 31 July 2025

Real-World Experience Still Matters – A Lot

Everyone’s talking about AI like it’s some sort of oracle. Like it's something omniscient, all-knowing, all-solving. But if you’ve worked in operations, logistics, finance, or any process-heavy function, you know the truth: AI is more like an intern. A really fast, eager, and tireless intern - but still an intern.

Let’s be clear. We love what AI can do. At Cozentus, we work with AI every day. But we also work with real-world operational teams. And here’s what we’ve learned: AI is incredibly powerful when paired with experience. On its own? Not so much.


The AI Hype: Magical Thinking vs. Practical Reality

The buzz around AI is understandable. Who wouldn’t want a tool that promises 24/7 productivity, instant insights, and automation at scale?

But there’s a gap between the promise and the reality.

AI doesn’t understand your business context. It doesn’t know your exceptions, your knowledge, or the way you work. It doesn’t know that Vendor X always sends invoices late, or that Carrier Y’s tracking data is often outdated. It doesn’t understand your customer relationships or your SLA pressures.

And that’s okay, because it’s not supposed to. AI isn’t the final answer. It’s the starting point.

It’s not the oracle. It’s the intern.

What Interns Do Well (And So Does AI)

Think about the intern who joins your team.

They’re sharp. Eager to learn. Quick with tools. They can look through 10,000 records without complaint, flag inconsistencies, build spreadsheets, and generate reports very quickly. They’ll take notes in every meeting and summarize them in neat, digestible points.

That’s AI at its best.

  • Speed? Incredible.
  • Volume? No problem.
  • Pattern detection? Best in class.
  • Repetitive tasks? Consider them done.

When you point AI in the right direction, give it the right data, and clearly define the objective, it shines. It becomes a high-efficiency support system.

But just like your intern, AI can’t run the show on its own. Not yet.


Where AI Struggles – Humans Step In

Let’s stay with the intern analogy.

Would you let a fresh intern speak to your biggest client without context? Would you ask them to design your end-to-end operations without guidance? Of course not.

AI lacks judgment. It doesn’t understand nuance. It doesn’t know when to act and when not to. It doesn’t know:

  • When to override a rule because the client is high-priority?
  • When to hold back an order because the warehouse is under maintenance?
  • When to escalate a delay because a critical milestone is at risk?

AI can’t make those calls unless it’s trained – and even then, it needs oversight.

That’s where experienced operators come in. They bring the intuition, the domain context, and the situational awareness that AI lacks. Together, that’s when things really click.


AI is a Support System – Not a Leader

There’s a dangerous narrative that AI will replace humans.

The reality is: AI helps humans. It doesn’t replace them.

Just like the intern helps the team by taking over the time-consuming tasks, AI helps experts to focus on what matters more, such as strategy, decisions, exceptions, and value.

“AI succeeds because of human experience, not without it.”

When we build AI-powered solutions for logistics, finance, or supply chains, we always involve domain experts. We don’t just train models; we integrate real operational logic, business rules, and workflows. That’s how we create solutions that work in the real world, not just in demo environments.

Where Clients Often Get Stuck

Many of our clients come to us saying something like:

  • “We tried an AI tool, but it didn’t understand our workflows.”
  • “It gave us dashboards, but no decisions.”
  • “It worked great, until something unexpected happened.”

Sound familiar?

It’s not the AI’s fault. And it’s not your team’s fault. It’s just that AI needs coaching. Training. Supervision. Context. Like any intern would.

That’s where we come in. Cozentus combines technology and reality in the best way. We bring AI and real-world operational experience together, so your team doesn’t have to choose between speed and accuracy.

AI Is Best When It Works with You

Let’s say you’re managing invoice processing. AI can read the invoices, match them to POs, validate fields, and flag exceptions. But what if the PO doesn’t match due to a last-minute rate change?

Or what if the vendor submitted in a different currency? The AI flags it, but a person resolves it. That’s collaboration.

Or take supply chain visibility. AI can predict ETA delays based on weather and traffic. But only a human planner knows that a particular shipment can be fast-tracked through a backup route, or that the delay is worth managing because the client can wait.

This is the model we believe in:

  • AI handles the heavy lifting.
  • Humans handle critical thinking.


Also Read: How Agentic AI is Making Supply Chain Logistics Better


How to Work with AI (Like You Would with an Intern)

  • Start with structure: Give it clear processes, clean data, and defined goals.
  • Coach it continuously: Like an intern, AI learns over time. The more you correct it, the better it gets.
  • Use it for scale, not decisions: Let AI handle the volume. You handle the judgment.
  • Embed your ops expertise: The magic happens when AI is wrapped around your real-world experience – not when it replaces it.
  • Keep expectations real: Don’t expect AI to fix broken processes. Fix the process first, then scale with AI.


The Cozentus Approach: People First, AI Always

At Cozentus, we believe that the best AI solutions come from deep operational understanding.

We don’t just deploy models. We collaborate with your teams. We ask the right questions. We learn your processes. And then we build AI solutions that actually work – in the field, on the floor, in the logistics office.

We treat AI the way it is:

  • An amazing intern that’s fast, focused, and gets better every day. Of course, when the right team is behind it.


Final Thought: Let’s Stop Expecting Magic from AI

AI is not the oracle. It won’t solve your business overnight.

But it will help you move faster, work smarter, and make better decisions – if you use it the right way.

So, let’s stop expecting it to be perfect. Let’s start using it like the capable assistant it is. Let’s pair it with real-world experience and build something practical.

Because when AI and experience work together,  that’s when real magic begins.

Ready to make AI work with your team?

Talk to our human expert.

Recent Post

Subscribe to our newsletter

Stay updated on latest trends and news in the supply chain and logistics industry

Join our mailing list for monthly updates

SHARE THIS BLOG

Download Reports

AI-Powered Intelligent Document Processing -Your Launchpad to Digital Transformation

Download

Get In Touch